Pinterest Marketing Excellence

Pinterest is very visual and creative, it’s made up of images that people pin to their ‘boards’ and that others can then comment on or ‘re-pin’.

Thus it clearly lends itself to companies that have an artistic, trendy, stylish or visual side. But how can this possibly be useful for a company that sells life insurance? Or for a blogger who is promoting the ‘work online’ lifestyle? And seeing as Facebook and Twitter are so much bigger, does it really matter? So you need to be on Pinterest and this is especially true once you realize that there are plenty of ways you can succeed on the platform even if your niche isn’t terribly creative or visual.

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